Learn the Market

The U.S. Hispanic population now stands at 65 million and is anticipated to rise to more than 84 million by 2030.
– Salud-America.org, "U.S. Latino Population Rises to 19.5 Percent," July 17, 2024

Hispanics of any race make up almost one-fifth of the U.S. population.
– Census.gov, "New Estimates Highlight Differences in Growth Between the U.S. Hispanic and Non-Hispanic Populations," June 27, 2024

The 2024 Insurance Barometer Study, by LIMRA and Life Happens reveals that only 43 percent of Hispanic respondents reported having life insurance.
– LIMRA.com, "Hispanic Americans Report Latest Life Insurance Need," September 26, 2024

Many Hispanics are under the impression that life insurance costs more than it actually does.
– LIMRA.com, "Hispanic Americans Report Latest Life Insurance Need," September 26, 2024

According to T. Rowe Price, only 33.1 percent of 21-64-year-old Hispanic salaried workers participate in retirement plans – which is substantially lower than the 52.1 percent of the overall participation rate.
– Morningstar.com, "Key Statistics About Income and Wealth for the U.S. Hispanic Population," September 16, 2024

Seventy-for percent of Hispanic women say building generational wealth is a motivation to start investing.
– JPMorganChase.com, "Black, Hispanic and Latina Women are Newer to Investing and Focused on Generational Wealth, J.P. Morgan Wealth Management Finds," September 25, 2024

If the U.S. Hispanic population were its own country, it would be the fifth largest economy in the world.
– Unidosus.org, "Investing in Latino Economic Power: A New Report on Post-Pandemic Recovery," July 31, 2024