Learn the Market

The Opportunity

The U.S. Hispanic population now numbers more than 63,500,000.
— Census.gov, "National Hispanic Heritage Month: Sept. 15 – October 15, 2023

Forty percent of U.S. Hispanics feel they are underinsured and need life insurance.
— LifeHappens.org, "The Life Insurance "Need Gap" for Hispanic Americans," September 2022

Sixty-eight percent of Hispanic Americans who own life insurance feel more financially secure than those who don't. — LIMRA.com, "New Report Reveals a Majority of Hispanic Americans Lack Vital Protection," September 15, 2022

"Only 42 percent of Hispanics have a life insurance policy, below the U.S. average of 50 percent..." — Money.Yahoo.com,"Many Hispanics Are Missing Out on This Key Wealth-Building Tool," September 27, 2022

Nearly five million Latino-owned businesses in the U.S. contribute more than $800 billion to the U.S. economy annually. — Forbes.com, "Hispanic Heritage Month: Examining Latino-Owned Business Success," September 26, 2023

"Hispanics currently represent 20 percent of the U.S. population. Over the last 10 years, their household wealth has grown at an annual compound rate of 12.5 percent (compared with 6.8 percent growth among non-Latino Whites.). — PRNewswire.com, "Hispanics on Track to Reach $113T in Collective Wealth by 2050," According to New Report," September 28, 2023

"If U.S. Latinos were an independent country, their gross domestic product would rank fifth in the world, surpassing those of the United Kingdom, India and France, according to a report released Thursday." — NBCNews.com, "U.S. Latino Output Would Rank Fifth in World GDP, According to New Study," September 22, 2022

Who is Primerica

The Opportunity

Hispanic American Leadership Council